Discover Diagrafic

Diagrafic is back with a brand new design. Soon live on Kickstarter.

Discover Diagrafic

Discover Diagrafic

Diagrafic is back with a brand new design. Soon live on Kickstarter.

Discover Diagrafic

Discover Diagrafic

Diagrafic is back with a brand new design. Soon live on Kickstarter.

Discover Diagrafic

Discover Diagrafic

Diagrafic is back with a brand new design. Soon live on Kickstarter.

Discover Diagrafic

Today, Diagrafic is unveiled

Keep updated, it will very soon be available on Kickstarter

Discover Diagrafic

Welcome to White Star Watch

Legacy Excellence

Founded in 1895 in the heart of the international capital of Swiss watchmaking, La Chaux-de-Fonds.

Spanning 130 years of history, White Star stands out as a symbol of timeless elegance in the art of watchmaking, proudly celebrating a rich and strong heritage. Our commitment to excellence and passion for innovation is in line with a more than century-old tradition, ensuring that each White Star watch is more than a simple measuring time instrument: it is a work of art, a piece of history worn on your wrist.

Discover our History

Watchmaking Journey

Take a seat aboard our time machine towards the past, for a journey where the influences of the Belle Epoque, the Art Deco or Floral movement of Art Nouveau, the Flower Power of the Hippie years and the effervescent rhythm of Disco years meet.

A rich heritage

The inspiration

Driven by a limitless passion, our team of creators draws from our century-old history all of the unique elements that have made White Star successful, reinterpreting old models or reusing precious aesthetic, technical and historical details from our heritage, capturing thus the soul of the house and its founder while being part of a rich continuity of nearly 130 years.

Learn more

The inspiration

Driven by limitless passion, our team of creators draws from our century-old history all of the unique elements that have made White Star successful, reinterpreting old models or reusing precious aesthetic, technical and historical details from our heritage, capturing thus the soul of the house and its founder while being part of a rich continuity of nearly 130 years.

Learn more

The inspiration

Driven by limitless passion, our team of creators draws from our century-old history all of the unique elements that have made White Star successful, reinterpreting old models or reusing precious aesthetic, technical and historical details from our heritage, capturing thus the soul of the house and its founder while being part of a rich continuity of nearly 130 years.

Learn more

The inspiration

Driven by limitless passion, our team of creators draws from our century-old history all of the unique elements that have made White Star successful, reinterpreting old models or reusing precious aesthetic, technical and historical details from our heritage, capturing thus the soul of the house and its founder while being part of a rich continuity of nearly 130 years.

Learn more

White Star, Nowadays

An ambitious momentum

Now more resplendent than ever, White Star unveils watches of unrivaled elegance and refinement, while celebrating a heritage rich in tradition. Guided by a passionate team, faithful to the founding values ​​since 1895, we invite our community to undertake a journey through new creations inspired by the defining decades of the 20th century, where revisited vintage and a resolutely more current style meet in perfect harmony .

La Chaux-de-Fonds today and its town planning classified as a UNESCO world heritage site.
Learn more