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Welcome to WHITE STAR WATCH

Excellence in heritage

White Star was founded in 1895, in the heart of the
international capital of Swiss watchmaking, La Chaux-de-Fonds.

Spanning 130 years of history, White Star stands out as a symbol of timeless elegance in the art of watchmaking, proudly celebrating a rich and varied heritage. Our commitment to excellence and passion for innovation is part of the direct line of a tradition more than a century old, ensuring that each White Star watch is more than a simple instrument for measuring time: it is a work of art, a piece of History on your wrist.

discover our history

Watchmaking journey

Take a seat aboard our time machine for a journey in which the influences of the Belle Époque, the Art Deco and Art Nouveau movements, the flower power of the hippie years, and the effervescent rhythms of Disco meet and mix.

Discover each stop, each decade, appreciate their charm filled with unique history.

At each stage, soak up the atmosphere, admire the details and let yourself be seduced by the rhythm of the emblematic eras of Swiss watchmaking. This journey has surprises and unforgettable emotions in store for you.

vintage watch luxury swiss men's automatic vintage watch brand

A rich heritage

The inspiration

Driven by boundless passion, our team of designers draws from history all the characteristics that have made White Star successful. It reinterprets old models while retaining their precious original details, both aesthetic, historical and technical. It thus preserves the soul of the brand while placing it on a rich trajectory towards the future, in respect of its founder.

Learn more

The inspiration

Driven by boundless passion, our team of designers draws from history all the characteristics that have made White Star successful. It reinterprets old models while retaining their precious original details, both aesthetic, historical and technical. It thus preserves the soul of the brand while placing it on a rich trajectory towards the future, in respect of its founder.

Learn more

The inspiration

Driven by limitless passion, our team of creators draws from our century-old history all of the unique elements that have made White Star successful, reinterpreting old models or reusing precious aesthetic, technical and historical details from our heritage, capturing thus the soul of the house and its founder while being part of a rich continuity of nearly 130 years.

Learn more

The inspiration

Driven by boundless passion, our team of designers draws from history all the characteristics that have made White Star successful. It reinterprets old models while retaining their precious original details, both aesthetic, historical and technical. It thus preserves the soul of the brand while placing it on a rich trajectory towards the future, in respect of its founder.

Learn more

White Star today

An ambitious momentum

Now more resplendent than ever, White Star unveils watches of unparalleled elegance and refinement, while celebrating a heritage rich in traditions. Guided by a passionate team, faithful to the original values, we invite our community to undertake a journey through new creations inspired by the defining decades of the twentieth century in which revisited vintage and resolutely more current style merge in Harmony.

La Chaux-de-Fonds today and its town planning classified as a UNESCO world heritage site.
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