About

Driven by long experience in watchmaking, the management of White Star marvels daily at contributing to the growth of the house by offering fans of the brand and those curious about fine watchmaking a unique concept based essentially on an exploration of the glorious years of Swiss watchmaking, while achieving technical and aesthetic innovations pushing and surpassing limits, such as the slogan of founder Henri Weiss in 1895:

“Beyond reasonable, lies excellence”

Values ​​and Heritage

At the head of White Star is a team of experts, whose combined experience in the field of Swiss watchmaking exceeds half a century. Among them, a member born in La Chaux-de-Fonds, embodies the very essence of this city recognized for its watchmaking town planning and listed as a UNESCO world heritage site. Imbued with the spirit of this city, which saw the birth of emblematic figures such as Le Corbusier, Louis-Joseph Chevrolet and Blaise Cendrars, it carries with it the cultural and watchmaking heritage of its native cradle. This rich and centuries-old heritage continues to nourish and instill excellence and innovation at the heart of the brand.

The promise

Since 1895, White Star has been the guardian of a watchmaking art that combines a constant search for aesthetic perfection with technical innovation. Our collection pays homage to the iconic watches of the 20th century, famous for their beauty and refined design and their technical and poetic ingenuity. Our mission is twofold: to perpetuate the tradition of exceptional watchmaking and to offer our customers Swiss-Made timepieces of the highest quality. White Star embodies the essence of time, weaving with each watch a thread of history and modernity for generations to come.

New Designs

Continuing its tradition, White Star reinterprets its old models and explores new sources of inspiration, thus offering watches of timeless elegance and exceptional refinement, which will continue to captivate the most demanding enthusiasts. Inspired by iconic models created between 1895 and 1980, the brand transcends the present by deploying new watches of remarkable elegance, a legacy of a past of inestimable richness. Its stylistic renewal infuses delicious nostalgia while embodying elegance in a new light.

New models

To commemorate its rejuvenation in 2024, White Star proudly unveils three innovative models that draw inspiration from classic designs, ingeniously reimagined to maintain their vintage allure or to complement a modern aesthetic. Among these, the iconic Diagrafic model, originally introduced in 1951, is reinterpreted to shine in a new era, yet its quintessential charm and enduring appeal remain perfectly preserved.

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Diagrafic and innovation

Continuing a centuries-old tradition, White Star gives birth to a new movement with complications, drawing its inspiration from the famous Diagrafic model from 1951. Equipped with no less than 7 functions, this movement not only reconnects with the past, but also transcends it. This innovation marks a turning point in the history of the brand, vividly revealing its future ambitions.

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