About
Driven by a long experience in watchmaking, the management of White Star marvels, day after day, at developing the brand's growth and offers enthusiasts or fans of fine watchmaking a concept based essentially on an exploration of the glorious years of Swiss watchmaking. The management of White Star achieves technical and aesthetic innovations, pushing the boundaries, following in this the slogan of the founder of the brand, Henri Weiss who declared in 1895:
“Beyond reasonable, lies excellence”
White Star Watch Management Team
Do not hesitate to contact us, we are at your disposal for any request.
Cedric
CEO
Beyond reason lies Excellence.
Jeweler, gemologist and diamond dealer, with over 30 years of service to prestigious Swiss watchmaking houses, he tirelessly pursues his ideal: the quest for excellence and efficiency in all things. Driven by a deep and unwavering ambition, he is committed to restoring White Star Watch to all its former glory and grandeur, while working tirelessly to promote and enhance the influence of the watchmaking city that saw his birth and that inspires him every day.
Laurent
Product Designer and Creator
Explore the invisible, arouse curiosity and provoke emotion.
With 30 years of experience in watchmaking and the luxury industry, he is not content with being a simple designer, but stands out as
a true visionary, creating works that arouse curiosity and evoke deep emotion. Combining boundless passion, thoughtful functionality and refined aesthetics, he transforms each of his creations into an unforgettable experience, at once powerful, unique and deeply captivating.
Julie
Multidisciplinary designer
Reveal elegance by enhancing detail.
Specializing in digital design and trained in applied arts at the Comité Colbert, she creates visual universes where creativity and precision meet. Each detail becomes a unique immersive experience, merging aesthetic innovation and new and impactful visual universes.
Nathan
Commercial Employee
Dynamism is the lifeblood behind every success.
As the architect of a global organization, dedicated to collective success through the interplay of interactions between people and processes, he brings value to the heart of a harmonious collaborative environment. Thanks to his proactive approach, he promotes positive and effective group dynamics.
Peaky
Bengal White Star
The soft asset that boosts team cohesion.
Of great gentleness and sensitivity, his discreet, sometimes even furtive, presence strengthens team cohesion while bringing a deep and soothing calm, thus creating a serene and harmonious working atmosphere.
Chile
Half Bengal White Star
A hint of madness in a whirlwind of energy.
A bundle of energy and mischief, she brings a touch of comedy as only cats can. Always on the move, she breathes a sparkling dynamic into the team, transforming every moment into a moment of liveliness and joy. Her presence invigorates the atmosphere and creates a contagious good mood.
White Star Watch
Values and heritage
At the head of White Star, a team of experts born in La Chaux-de-Fonds, whose experience in the field of Swiss watchmaking exceeds half a century, embodies the very essence of this city renowned for its urban planning and listed as a UNESCO world heritage site.
Imbued with the spirit of this city, which saw the birth of famous personalities such as Le Corbusier, Louis-Joseph Chevrolet and Blaise Cendrars, the management of White Star conveys the cultural heritage of its rich watchmaking birthplace, nourishes Excellence and instills Innovation at the heart of the brand.
The promise
Since 1895, White Star has been the guardian of a watchmaking art that combines a constant search for aesthetic perfection with technical innovation. Our collection pays tribute to the iconic watches of the twentieth century, recognized for their beauty, their refined allure and their technical ingenuity imbued with poetry.
White Star embodies the essence of time, weaving into each of its creations a thread of tradition and modernity for generations to come.
New Designs
In keeping with its tradition, WhiteStar reinterprets its old models and explores new sources of inspiration, thus offering exceptional refinement that captivates those who wear them on their wrist as well as the most demanding enthusiasts.
Inspired by its iconic models, White Star transcends the present, inventing new watches of remarkable elegance, a legacy of a past of inestimable richness. Its renewal
stylistic retains a delicious nostalgia, highlighting an elegance
current.
New models
To celebrate its new birth in 2024, White Star unveils three new models inspired by vintage watches. Subtly reinvented, the new creations with vintage charm are part of a contemporary style.
Among them, the legendary Diagrafic model, born in 1951, is revealed in a new light, while retaining intact its original charm and power.
Diagrafic and innovation
Continuing a centuries-old tradition, White Star gives birth to a new movement with complications, drawing its inspiration from the famous Diagrafic model from 1951. Equipped with no less than 7 functions, this movement not only reconnects with the past, but also transcends it. This innovation marks a turning point in the history of the brand, vividly revealing its future ambitions.
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