With a rich heritage made up of numerous models created during the golden age of Swiss watchmaking and throughout the last century, White Star's heritage is an inexhaustible source of creativity, opening up a wide range of stylistic explorations to the artistic direction.
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Our first collection looked back to the 1950s, a decade marked by elegance and glamour, giving birth to distinguished watches where every detail is refined with extreme attention."
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The Diagrafic model, already remarkable in its original design, has been preserved in its authenticity, only the design of the case has benefited from an aesthetic update giving it an undeniable modernity, the face of the watch remaining practically unchanged compared to the original model. This approach allows to maintain intact its retro charm while affirming its strong identity.
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A team effort
The core of the development team brings together two veterans of watchmaking: the founder, who has held management positions within manufactures and various entities within prestigious watchmaking groups, and a renowned Designer who has worked for prestigious Swiss watchmaking houses, for which he has created flagship models and collections.
They are supported by talented young professionals, specialized in multidisciplinary design and project management.
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Technology at the service of aesthetics
Our in-house mastery of the most advanced tools and technologies ensures complete autonomy in all creation, development and production management processes.
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Every detail counts
In a luxury product, every element, even the smallest or most discreet, has a particular importance. For us, nothing is left to chance: every detail requires extreme attention and constant care.
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